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MOTORINDIA
l
March 2012
43
on. Customers are looking for more
cost-effective solutions. We have
our own design which makes a dif-
ference to the customer. We offer
products with better features at half
the price”, he adds.
The entry of leading global com-
mercial vehicle manufacturers into
India is sure to spark off a workshop-
modernisation drive in the country.
Indian OEMs are also working ag-
gressively to raise the standard of
their existing service facilities.
Manatec’s product range for the
commercial vehicle segment cov-
ers wheel aligner, wheel balancer,
nitrogen filling station, AC recharg-
ing station and mobile column lifts.
The company has recently launched
the heavy vehicle wheel-balancer. It
has OEM approvals from JK Tyres,
Apollo and Tata Motors, with many
others showing interest.
The competitive pricing of its
products gives its customers a cost
advantage of around 25 to 30 per
cent as compared to other products
in the market with similar features.
The company has added new fea-
tures to its software in order to make
it more user-friendly for technicians.
It has also applied for trademark
certification and is in the process
of patenting some areas of design
which would help in export of the
machines. The products have a CE
certificate which has a push-effect in
global markets.
Manatec products are being ex-
ported to around 40 countries with
increasing demand evident in the
last two to three years. The com-
pany appoints a dealer in a country
and sample equipment is offered to
them. This has been the company’s
strategy over the years which has
resulted in a good number of orders
from export customers.
Manatec has a strong market hold
in Latin America, the Middle East
and Europe. In 2010-11 exports con-
tributed about 10 per cent to the to-
tal turnover of around Rs. 60 crores
while in 2011-12, exports accounted
for 20 per cent of the estimated turn-
over of Rs. 80 crores. The products
have been well approved with re-
peat orders from customers. Hence
the company is bullish on making a
mark in the heavy vehicle segment
in the coming years.
w
garage equipment
The Manatec Executives at the company stall
The competitive pricing of its
products gives its customers a cost
advantage of around 25 to 30%