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MOTORINDIA
l
March 2012
208 authorized service centres and
658 roadside assistance points have
together created nearly 940 touch-
points across most vital routes to
help look after trucks at a short no-
tice.
Speaking on the occasion, Mr.
Troy Clarke, President - Asia Pa-
cific, Navistar Inc., USA, observed:
“Since its launch at the last Delhi
Auto Expo in 2010, Mahindra Navis-
tar has created a significant position
for itself in the Indian trucking in-
dustry with its superior product per-
formance and sound value proposi-
tion. With the launch of these 5 fully
built Application trucks, Mahindra
Navistar has taken a step towards
becoming a complete Integrated
Trucking Solution provider for its
customers, and I am confident that
over a period of time, it will emerge
as the most trusted CV brand in In-
dia which is its stated vision”.
In order to provide unparalleled
after-sales support, MNAL has
added around 940 service points all
across India. It has also introduced
a mobile service workshop, yet an-
other first in the Indian trucking in-
dustry, with the objective of provid-
ing ‘anywhere, anytime’, on-road
assistance to customers. Coupled
with the multi-lingual, 24x7 call
centre branded as ‘NOW’, which is
manned by trained service experts,
Mahindra Navistar is all set to un-
leash a new paradigm in customer
service within the Indian trucking
industry.
In keeping with its pan-India com-
mercial launch, Mahindra Navistar
has also launched its first-ever tel-
evision commercial (TVC) across
India. The TVC is aimed at building
strong and qualitative awareness of
various aspects of the brand. The
TVC treatment is such that it con-
nects emotionally with customers
with the objective of persuading the
current and next generation to adapt
to the MNAL brand that will help
them outperform.
Several major transporters like
DARCL, Kaushik Logistics, Three
Star Shipping, Siri Tecon, AT
Transport, Chaudhary Transport,
Pink Logistics, etc., have shown im-
mense confidence in the company’s
range of HCVs, and most of them
have placed repeat orders, which is
ample proof of the success and ac-
ceptance of its new truck range.
w
vehicle zone
MNAL has expanded its dealership
network pan-India at various loca-
tions, viz., Hyderabad, Bangalore,
Jaipur, Nashik, Gorakhpur, Muzaf-
farpur, Bilaspur, Coimbatore, Chen-
nai, Indore, Nellore, Vizag, Karim-
nagar, Tirunelveli, Hospet, Nagpur,
Aurangabad, Kharagpur, Kolkata,
Ahmedabad, Kozhikode, Pune, Sa-
lem, Vijayawada, Udaipur, Villu-
puram, Kolhapur, Bhubaneshwar,
Dehradun, Dhanbad, Gurgaon,
Hubli, Jabalpur, Jalandhar, Jam-
shedpur, Jodhpur, Kanpur, Karnal,
Madurai, New Delhi, Panvel, Pur-
nia, Raipur. Additionally, 50 new
dealers are likely to get ready in
the next 12-18 months, taking the
grand total to 100.