CNH (India) Pvt Ltd, the local arm of global equipment and technology major CNH, is gearing up for its next big move in the country. The company is scouting for nearly 60 acres of land to set up a new manufacturing facility — its fourth in India and the second dedicated plant for tractors.
With this expansion, CNH aims to push the New Holland brand into double-digit market share within five years, a sharp rise from its current 4%. The planned plant reflects CNH’s confidence in India’s farm and construction equipment demand and its intent to strengthen its presence in this fast-growing market.
At the preview of its first Made-in-India compact tractors at its Greater Noida plant, CNH CEO Gerrit Marx outlined the company’s next steps for the market. He revealed that CNH is exploring the introduction of compact tractors, with products expected to hit the market 18 to 24 months after the project is finalised.
Marx drew a striking comparison, saying India’s agricultural machinery market today is at a stage similar to where China’s passenger vehicle market was 16 years ago — but with faster growth. While sales in developed regions like Europe and North America slowed in 2024, emerging markets such as India continued to expand, prompting CNH to carve out India as a standalone region, separate from its APAC grouping.
The move exhibits India’s growing weight in CNH’s global plans. With stronger manufacturing capabilities, a deepening engineering base, and rising domestic demand, the company is positioning India not only as a key market but also as a hub for innovation, production, and exports.
India Becomes Cornerstone Of CNH’s Global Strategy
Marx said India has moved from being just a market to becoming a key pillar of the company’s global growth plan. CNH is banking on India’s supplier strength, cost advantage, and skilled workforce to power four priorities: expanding local manufacturing for both Indian and export markets, developing the country as a global R&D hub, boosting market share with products designed for local needs, and using India’s engineering expertise to create world-class solutions at competitive costs.
“We want to innovate and develop locally for selling locally,” Marx explained, pointing to the company’s Made-in-India compact tractor as proof of that approach. He added that India’s unique mix of talent and cost efficiency allows CNH to scale innovation while delivering better value worldwide. With this vision, India is being positioned as not just a manufacturing base but also a centre of innovation and supply for agriculture and construction markets across continents.
Narinder Mittal, President and Managing Director, CNH India, underlined the company’s deepening commitment to the country. “India holds huge potential, and our investments directly support the Government’s ‘Make in India’ vision by boosting manufacturing, technology and sourcing. We are creating jobs, driving mechanisation, and delivering solutions that raise farm productivity and strengthen the economy,” he said.
In 2024, CNH produced 51,000 tractors in India, selling 37,000 locally while exporting the rest to nearly 80 countries. The US and Europe accounted for 30% each of these exports, showing India’s rising role as a global supply base. Once focused on 50–120 hp models, the company now produces tractors starting from 35 hp, widening its customer reach, Mittal mentioned.
CNH’s footprint includes manufacturing facilities in Greater Noida, Pune and Pithampur, producing tractors, harvesters, balers, rakes, engines, compactors, loader backhoes and excavators. Its India Technology Centre in Gurugram, set to become CNH’s largest tech hub globally, is already driving innovation for international markets. With over 700 engineers, equipped with simulators, virtual reality labs and advanced prototyping tools, the centre is shaping the company’s next generation of products worldwide.