Tata Motors, International Business – Commercial Vehicle Division, has launched the new intermediate and light commercial vehicle range of trucks christened ‘ULTRA’, which offers superior technology and design, and ensuring lowest total cost of ownership through higher uptime due to increased driver comfort, superior aggregates and customised requirements.
Launching the all-new Tata ULTRA ILCV range, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said: “After the world-class range of Prima trucks, we now introduce another global standard of trucks in the ILCV segment – the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA has been designed to fast-track the consumer’s business growth and deliver a reliable, safe, comfortable vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the commercial vehicle industry. The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken a pioneering step in Sri Lanka’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”
Speaking on the occasion Mr. R.T. Wasan, Head, International Business, observed: “The launch of the Tata Ultra range of vehicles in Sri Lanka is an important milestone in Tata Motors’ continued expansion globally. The Ultra range is world-class in every sense, giving the customers competitive business advantages, with the trusted credentials of the Tata Motors brand. The ULTRA range of commercial vehicles was conceived as a modern platform that will serve the needs of new generation trucks”.
The new Tata ULTRA range of trucks will come in three variants with payload capacity of 2.5 to 6 tonnes. With its contemporary design, the new truck range comes packed with new generation aggregates like the reliable Tata engine, all-new aluminium housing gearbox and clutch and pioneering driver-centric features like disc brakes, radial tyres, spacious world-class cabin, suspended seats, and AC option. The trucks bring in global design that matches aesthetics with enhanced comfort, fuel-efficiency and low cost of ownership to offer the best business proposition to operators.
On the interiors, the Tata ULTRA range will come with a world-class hydraulic 45 degree tiltable cabin, which has been designed with elegant and stylish looks, with sufficient storage capacity and features like dash-mounted gear lever, AC provision and a new generation instrument cluster.
The Tata ULTRA truck comes with the strongest chassis in its class with bolted design for increased modularity. The range is equipped with disc brakes for increased safety and tubeless radial tyres – an industry first – for increased fuel efficiency, besides better road grip and gradual deflation in the event of puncture.
An enhanced power steering system with drooping characteristics enables vehicle stability at high speeds. The Tata ULTRA also comes with a comfortable seating for three, front parabolic suspension for increased comfort, new generation head and tail lamps, integrated with LEDs, which is an industry first in the commercial vehicle segment. With the 3 yrs/3,00,000 km vehicle warranty and 24×7 roadside assistance, the Tata Ultra offers complete peace of mind.
The Tata ULTRA 612, Tata ULTRA 812 and Tata ULTRA 912 are the first three models from the range which are being launched in the Sri Lankan market. The ULTRA variants will be available in three colours – Sardinia Red, Pearl White and Arizona Blue.