Bridgestone woos fleets with Ecopia range

Global tyre market leader, Bridgestone made its debut at the show and promoted its proven Ecopia tyre pattern to its valued bus & coach customers.

Bridgestone’s Ecopia range of tyres, designed for commercial vehicles, offers superior driver handling irrespective of surface conditions, longevity and, above all, helps in reducing fuel consumption.

Mr. Ritesh Puranik, General Manager – Truck and Bus Replacement Market, Bridgestone India Pvt. Ltd.

Mr. Ritesh Puranik, General Manager – Truck and Bus Replacement Market, Bridgestone India Pvt. Ltd., said: “We are presenting our Ecopia range through which we create value for the customers by offering them eco-friendly tyres that contributes to fuel saving and offers better tyre mileage.”

“Apart from the tubeless range of tyres Bridgestone also offers tube-type radials which are safe, comfortable and offer low rolling resistance, which ultimately contributes to fuel saving. We are focused on offering safe and smart mobility solutions to the commercial vehicle segment.” he added.

Bridgestone is a recent entrant in the Indian CV segment and is slowly but steadily making its presence felt in the market. “We are present in the radial segment and with growth in radialization, we see the market evolving driven by infrastructure segment growth. We are also experiencing change in the business model with more fleets moving towards total cost of ownership as an approach.”

“We at Bridgestone are well positioned to support this segment with our strong offerings and the value that we bring to our customer through our high quality products is that we offer strong casing which gives them multiple retreads and fuel saving”, shared Mr. Puranik.

Further to it, he added: “We are focused on building a strong network across the country that will support the fleets with superior quality and unified service points.

Along with this, the fleet operators who appreciate lifecycle costs better are looking for end-to-end solutions, to cater to which we are aiming and working actively on strengthening our aftersales and expanding our presence across the country aggressively.”