Gulf Oil Lubricants India Ltd (GOLIL), a leading manufacturer and marketer of lubricants in India and Swaraj Tractors (part of the Mahindra Group), also a leading tractor manufacturer in India known for producing rugged, powerful and reliable tractors have now associated together to develop and introduce a high quality, high performance ‘long drain’ engine oil for the bazaar tractor segment in the country.
As per the agreement, Swaraj – Gulf co-branded engine oils would be made available in retail and spare part outlets in bazaar segment across India under the brand name of Gulf XHD S Tractor.
Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd. speaking on the association said, “This tie-up is another major step for us leading to jointly provide a value added lubricant solution to Swaraj tractor owners. This is also in line with our strategy to focus on OEM tie-ups to become one of the top three lubricant brands in the industry. Co-branded engine oils manufactured using superior quality Group III base oils and with a robust distribution network of over 55,000 retailers, we are confident of ensuring enhanced customer satisfaction and widespread product availability closer to the farms.
Commenting on the partnership, Mr. Rajeev Rellan, Vice President, Sales and Customer Care for Swaraj Tractors said, “We are extremely pleased with this partnership, as Gulf Oil has the ability to reach every corner of the market through its vast distribution network”. Mr Rellan added that co -branding of oil will help customers to get genuine oil at a right price thus ensuring a superior performance by Swaraj tractors on Indian fields.
The association is an outcome of Swaraj Tractor and Gulf Oil’s sustained joint initiative to provide an enhanced value proposition to a wider section of Swaraj Tractor owners in the market through a specially formulated superior quality engine oils.