Toughla plans for aggressive market expansion

 

Toughla Brake Lining is an emerging company in the field of friction technology manufacturing brake lining and brake pads for commercial vehicles and passenger cars. The company, as part of its aggressive expansion strategy, displayed its versatile range of products that evoked strong response from visitors at the show.

Mr. Bhuvanesh Goyal, Managing Director (right), and Mr. Madhukar Sharma, Advisor – Sales & Marketing, Toughla

“We wanted to showcase our large product range for the heavy commercial vehicle segment. We are continuously upgrading our capabilities and have brought in latest formulations which are keeping us abreast in the aftermarket. We offer very competitive pricing thereby giving our distributors a highly profitable business partnership”, said Mr. Bhuvanesh Goyal, Managing Director, Toughla, a second generation entrepreneur.

With its highly attractive business proposition for channel partners, Toughla is looking at aggressive expansion on the aftermarket network front. “We currently have around 40 channel partners but with Mr. Madhukar Sharma on board our team as Advisor for Sales & Marketing, we are confident of having around 120 partners by the end of FY2019”, added Mr. Goyal.

Mr. Madhukar Sharma, a veteran in the field, shared: “Another reason for us to exhibit at Auto Expo is to capture the export market. Once we establish ourselves in the domestic aftermarket and exports, it will give us the confidence to start approaching OEMs with our quality products priced very competitively.”

 

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