Pricol talks advanced tech with cutting-edge products

 

Pricol, a leading home-grown supplier of automotive electronics and other aggregates is participating in this year’s Auto Expo 2018 with great prospects. “Auto Expo is a strong platform for suppliers like us to showcase our latest product lines and technological capabilities to OEM and aftermarket clients. We have entered into new partnerships in recent times to develop cutting-edge products which we are presenting at the show”, observes Mr. Amit Dakshini, Chief Strategy Officer, Pricol Limited.

Mr. Amit Dakshini, Chief Strategy Officer, Pricol Limited

Coimbatore-based Pricol supplies parts and systems to a wide range of vehicle segments including three-wheelers, passenger cars and commercial vehicles, apart from offering products related to fleet management and sintered components. The company’s prime products on display at the Expo are park assist systems, telematics, wiper systems, digital instrumentation clusters for cars and CVs, and die-cast aggregates.

Mr. Dakshini reveals that his company is poised to grow at minimum 20 per cent in the upcoming financial year, and is quite positive that the demand for electronic applications and telematics-related products is on the rise and will be a key growth area. Other product lines that Pricol is planning to take up vibrantly in the upcoming years are fuel pump modules and die-cast aggregates for BS-VI engines, advanced park assist technologies, and electric water pumps.

 

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