CEAT Ltd. has been conferred the prestigious Deming Prize. Founded in Japan, this is one of the oldest and most prestigious Quality Awards in the world.
With this recognition, CEAT became the first tyre company in the world, outside of Japan to have the honour of receiving this Award. The Deming Prize recognizes companies that achieve business transformation by implementing Total Quality Management (TQM).
CEAT Ltd. had also recently been ranked first in India for OE Tyre Customer Satisfaction by the J.D. Power 2017 India Original Equipment Tyre Customer Satisfaction Index (TCSI) study released on March 28 last.
Commenting on the achievement, Mr. Anant Goenka, Managing Director, CEAT Ltd., said: “We are delighted and honored to receive the Deming Prize. It’s a significant milestone and testimony in our journey of quality and customer-centricity. All activities and processes are geared towards enhancing customer satisfaction and we are working hard to enhance these processes. Quality is also about living our purpose which is ‘Making Mobility Safer and Smarter Everyday’. The journey continues, every day.”
The Deming Prize was instituted in 1951 by the Japanese Union of Scientists and Engineers (JUSE) to honor W Edwards Deming, who contributed greatly to Japan’s proliferation of statistical quality control after World War II.