Tata Motors has launched six new next-generation Prima heavy commercial vehicles, for the very first time in Kenya, with its partner Tata Africa holding Kenya Ltd.
The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape and rough roads in Kenya’ and consisting of a series of configurations on the PRIMA platform. In the tipper segment, Tata Motors introduced the PRIMA LX 2523.K, PRIMA LX 2528.K whereas in the cargo segment, it introduced the PRIMA LX 2523.T, PRIMA LX 3123.T and the PRIMA LX 4023.S and the PRIMA 4938.S all of which have different combinations of drivelines, meeting end-user requirements for varied applications.
Commenting on the launch, Mr. R.T.Wasan, Head, International Business, Commercial Vehicles Business Unit, Tata Motors said, “The launch of the Prima range in Kenya is an important milestone in Tata Motors’ continued expansion in the Kenyan market and the East Africa region. As one of the Major players in EA Region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata Prima shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-smart in every sense,”
The driveline of all 6 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 230HP, 280 HP and 380 HP with transmission and axle technology from leading aggregate manufacturers across the world. The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.
These vehicles are the first multi-axle trucks in India and now Kenya to get the world class Prima cabin and all its features including the 4-point suspension, mechanically suspended seats, AC and wide bunks. The Prima cabin being the widest cabin available on multi-axle trucks in India and Kenya, will give the driver benchmark levels of visibility, safety and driving comfort.
The OEM also launched another initiative for its commercial vehicle business recently called Tata Genuine Parts (TGP) selling genuine spares in Pilfer proof packaging. TGP offers long life and reliable performance to owners of single trucks and fleets as its parts are made of superior quality material and conform to OE specifications. Not only is every part designed as per exact vehicle specifications, but has to pass multiple quality control checks. Every Tata Genuine Part is packaged and branded to ensure customers get the right quality part, also enabling them to identity with the package.