Pinnacle Speciality Vehicles, part of Pinnacle Industries Limited group, India’s leader in custom and special purpose vehicles segment for commercial and personal use, launches ‘Magnifica’, a customised tourer series with ultimate finesse, comfort and luxury options.
Sharing his thoughts, Mr. Sudhir Mehta, Chairman & Managing Director, Pinnacle Industries Limited, highlighted, “Our lineage and experience of being industry leaders in commercial vehicle seating and interiors has enabled us to refine and enhance our overall value proposition with ‘Pinnacle Specialty Vehicles’. With the ever-growing travel and tourism market, what acts as a catalyst & differentiator is enhanced customer experience. We wanted Indian travellers to witness the differentiated ride experience with rental vehicles. Travellers spend a lot of time on the road when going from one place to another with family, friends or office colleagues. At PSV we modify vans that offer ultimate journey experience and give renters an opportunity to earn up to 25% more per km on rental rates.”
Indians are amid travellers and while flights and trains are obvious choices for long distance travel within India, a large number of Indians rent vans for travel by road. When travelling in large groups for pleasure, pilgrimage or social events, Indians rent 7 to 19 seater vans from tour and travel operators or vehicle renting companies.
People who rent vans are bored travelling in the same old style. However, until now they had very limited options that offer comfort, style and luxury. Changing lifestyles, increasing disposable income levels, rising urbanisation and growing fleet of travel options have augmented the growth of travel and tourism market in India in the past few years and the momentum is expected to continue.
With the goal to redefine the way India travels by road, Pinnacle Specialty Vehicles (PSV) launched a customised tourer series, ‘Magnifica’, where either new or existing touring vehicles are modified. PSV’s Magnifica caters to tour and travel operators and van rental companies to offer the remarkable ride experience through various modification options. From small cosmetic changes to complete transformation inside out, PSV offers 360 degree solutions to customize touring vehicles.
Variants
From 2 to 19 seater passenger vans and traveller series, for new or existing vehicles, owners can choose from a wide range of seating configurations to deliver the most optimum experience. Variant options:
Customisation Options
Vehicle owners can customize their existing or new vehicles with a variety of options.
- Seating
Numerous seating options to deliver the most comfort and relaxation make even longer journeys extremely comfortable.
- Flooring
A variety of flooring options that complement the elegance of interiors.
- Interior design accents
Custom side panels, ceiling accents, handles, as well as various trim accents for an enhanced cabin look.
- Lighting
Tastefully done functional & beautiful LED lighting that defines ones style.
- Entertainment system
Travellers have a variety of ways to entertain themselves while on the road. From an elegant single TV screen to individual screens, owners can offer audio/video options as per their customers’ needs.
- USB and power ports
- Personal amenities
Everyone has their own way of travelling. Now personal amenities are made available at every seat to let travellers customize their comfort.
- Exterior
PSV gives your vehicles style and identity by offering a galore of metallic and vibrant exterior colours. Owners have a variety of options to uplift the front fascia and add cladding to give a unique look to the vehicle.
- Washroom on-board
Now, vehicle owners can offer the convenience of modern, and clean on-board washroom in rental vans.
Opportunity to earn more per km rental
With luxurious and comfortable options, van rental companies can charge up to 25% more per km in rental fees. Customised tourers give rental companies host of benefits to gain competitive advantage in a highly saturated market, increase loyalty of their customers and ultimately see growth in revenue.
The company is all set to showcase a series of modified vehicles called ‘Magnifica’ at the upcoming Auto Expo 2018.
The PSV Advantage
PSV provides great versatility in vehicle conversions by offering sustainable design solutions as per customer’s needs. Pinnacle Specialty Vehicles impress with innovative engineering, custom-fit ergonomics, design intelligence, best in class warranty as well as high-quality workmanship.
- India’s #1 vehicle modification company
- Designed & built to perfection
- The most comfortable ride with NVH reduction
- State of the art manufacturing facility spread across 25 acres
- Top automotive designers & expert engineers
- Best engineering & design studio
- 1 year warranty for all modifications and bought out capacity to handle up to 500 vehicles in a month
Industry Analysis:
According to a report, the market for travel and tourism in India is forecasted to grow at a CAGR of around 7.23% during 2016-2021. Domestic tourism dominated India travel and tourism market over the years, on account of increasing number of local excursions, regional trips, national level trips, etc., and the segment is expected to maintain its dominance in the market through 2021. Additionally, leisure and recreation is anticipated to emerge as the highest revenue generating segment in India travel and tourism market during the forecast period.