AssetTrackr, a leading home-grown fleet management solution provider, leverages GPS, GPRS and BLE technologies to offer solutions in tracking mobile and fixed assets. The SAAS (Software As A Service) platform, along with devices and accessories, enables applications in real-time vehicle tracking, fleet management, stolen vehicle recovery, fuel consumption audit, cold-chain management, driver behavior monitoring, etc. Analytics help companies realize operational efficiency resulting in significant cost savings.
AssetTrackr’s primary goal is to leverage telematics and IOT technologies to build solutions that can track, analyze and optimize utilization of assets or resources. “To this end, we have built a very reliable and scalable enterprise platform. We can easily introduce new technologies (BLE, IOT) or integrate with existing ERP and CRM systems to provide enhanced capabilities to any business with our modular architecture. For the next 3-5 years, AssetTrackr focus will be to serve courier, cargo, logistics, infrastructure and web-based delivery companies with our portfolio of hardware and software products. We believe the market in India is ripe for hyper-growth in this space”, says Mr. Ashok Yerneni, Founder & CEO, AssetTrackr.
Layered architecture allows AssetTrackr to provide value-added solutions like delivery dispatch for last-mile delivery used by web-based and brick-n-mortar companies to provide optimized home delivery services. Smartphone-based tracking and workflow management solutions enable SMEs to manage workforce and deliveries efficiently. Decision support systems and analytics are custom engineered with a rule-based interface to provide business insights.
AssetTrackr supports a variety of own, OEM and 3rd party hardware products. Some of the accessories include fuel and temp sensors, OBD tracking units, active and passive RFID readers, tire-pressure monitoring sensors, BLE (Bluetooth low energy) readers and tags, etc.
Mr. Yerneni adds: “We have been consistently doubling revenues every year and are confident of keeping up the momentum till FY2020. We will continue to innovate and provide new solutions for driver behaviour monitoring and modification, usage-based insurance (UBI), lease-financed equipment management, etc. To achieve this we would continue expanding our business associate network, expand to overseas markets and create wider product and solution portfolio.”
By Rajeswari Prasad