Ashok Leyland has launched ‘DOST+’, the new Light Commercial Vehicle (LCV) recently in Chennai. The OEM entered the LCV space with the launch of its commercially successful ‘DOST’. With the launch of the ‘DOST+’, Ashok Leyland has further strengthened the DOST brand. ‘DOST+’ will address the needs of the upper end of Small Commercial Vehicle (SCV) segment in the 2T to 3.5T Gross Vehicle Weight (GVW) segment and has a payload capacity of 1.475T. The ‘DOST+’ price would start at INR 5.54 lakhs. Prices are ex – showroom, Chennai.
Speaking on the launch, Mr. Vinod K. Dasari, Managing Director, Ashok Leyland Ltd. said, “With the latest addition of ‘DOST+’ in our product family, the LCV business is poised to be an important game changer for us. We have consistently delivered on our promise of ‘Aapki Jeet. Hamari Jeet’. The DOST brand is a perfect example of our promise and has already made a mark in its segment with its growing market share.”
Mr. Nitin Seth, President, Light Commercial Vehicles, Ashok Leyland, in his address said, “With more than 1.7 lakh DOSTs already serving in the markets today, this brand is already a runaway success for Ashok Leyland. With ‘DOST+’ joining the family, we are extending the trust and reliability of this brand to the upper segment of LCVs. The ‘DOST+’ with its superior mileage, excellent pickup, 18% higher payload, 7% more loading space and bigger, 15 inch tyres add more value to every trip made, ensuring higher earnings. With the launch of ‘DOST+’, we have stayed true to our LCV mission, to deliver to the Indian customer, contemporary products that deliver best-in-class user experience, coupled with exceptional fuel efficiency. Moreover, we have doubled the warranty on the ‘DOST+’, a reflection of our confidence in this product. With all this and more we are confident that we will delight our customers and continue the successful, winning streak with ‘DOST+’, like that of the DOST.”
The ‘DOST+’ and DOST would co-exist, helping Ashok Leyland address a bigger pie in the LCV segment, which is poised to grow with the economy booming, focus on hub & spoke transportation model, GST implementation and growth in organised retail, ecommerce and related industries.
ABOUT DOST+:
Designed and engineered to win the hearts of demanding customers, ‘DOST+’ is true to the lineage of Ashok Leyland LCVs, offering more earnings per kilometer. It is powered by the advanced 1.5 TDCR engine, which delivers a power of 60 HP and 170 Nm torque ensuring good pickup and better turnaround time. It offers best in class mileage along with superior load carrying capacity.
The ‘DOST+’ will help address various applications and would appeal to both the urban market customers who have to navigate city streets regularly and the semi-urban and rural customers who need to navigate through rough and hard terrains. It helps its customers to run their operations in a cost-effective manner, thereby adding more value to every trip made with the ‘DOST+’. Moreover the ‘DOST+’ is from the same, already proven DOST platform, and comes with additional warranty of 2 year, 1 lakh km, ensuring complete peace of mind for its owners.
The vehicle would be available in three versions with the top-end version featuring air-conditioning, power steering, dual-colour beige-gray trim and ergonomic seats. The customer will have a palette of three colours to choose from, White, Irish Cream and Grey-Beige. Further helping deliver superior driver comfort is its cable-operated gear shifter.