Busworld India 2018 was the first time affair for Orscheln India, a subsidiary of Orscheln Products headquartered in Moberly, Missouri in the US, which is active in the Indian market for the past years. Specializing in dipsticks (fluid level indicators), electronic hand throttles, and push-pull cables and shifters, the company has its manufacturing facility in Chennai.
“Busworld is a small show by size, but a good one in terms of quality customer enquiries and contacts”, said Mr. Ed Rucinski, Marketing Manager, Orscheln North America. He cited a group of visitors from defence establishments evaluating the pros and cons of mechanical and electronic gear shifts in buses, and noted “we would never meet such unique clients if it wasn’t for Busworld”.
Primary target customers for his company were OEMs and first-line component suppliers producing engine and transmission systems.
The company’s products on display were a wide range of mechanical and electronic control products for engines, transmissions, pumps, valves, clutches, brakes, and so on, as also gear shifters, smart actuators, electronic foot pedals and control cables for buses that evoked good response at the expo.
Asked how the Indian bus market is catching up with electronic control systems, Mr. Ed Rucinski said that there isn’t any wide technological divide between India and the West in this regard, as was the case a until decade ago.
“Indian bus makers are very zealous in adopting new technologies, driven by customer demand for sophisticated products and industry standardization of certain technologies. New technological demand means new opportunities for suppliers like us,” he added.