Customer-centricity is part of Kesineni’s DNA

Kesineni Travels, one of the largest travel houses from Andhra Pradesh, has its presence across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Gujarat, Maharashtra, Pondicherry and Goa. A company, which has grown with a lot of customer-centric initiatives, is now a premium player in the industry with more focus on quality over quantity. Kesineni has close to 600 departures every day and is looking forward to continue standing apart from the rest with focus on delivering quality services.

Talking about her company’s targets, goals and priorities for 2020, Ms. Hyma Kesineni, Director, says: “Kesineni

Ms. Hyma Kesineni, Director
Ms. Hyma Kesineni, Director

has always grown with its customers and it is our customer-centric approach that has brought us where we are today. We are not interested in quantity and would rather focus on quality. We are choosy in the routes we operate in and want to stay on top with our loyal set of customers.”

While the company plans to step up its focus on customer safety and satisfaction, it is also working on a strategic move of becoming a single-brand fleet company. “We have a team to handle the complaints from our customers and ensure each of them is addressed completely. As far as our bus fleet is concerned, we will soon move towards becoming a single brand fleet company. This is a strategic move and will prioritize our efforts for customer safety, comfort and convenience and also help us grow faster and concentrate on operations rather than on vehicle maintenance”, details out Ms. Hyma.

Kesineni also plans to expand aggressively on the cargo segment. “Going forward on our priorities, we want to induct new technologies and maintain our focus on our customers. We are also investing in the cargo vertical for fleet expansion and integration of back-end operations. We see a huge opportunity in express cargo services and going by the very good response received from customers, we plan to focus more on this space”, she shares.

One of the most important initiatives in line with Kesineni’s world-class customer-centric approach is the automation of its fleet management and maintenance services. While all workshop processes related to maintenance and cleanliness have been systemised, its maintenance staff have been given mobile tablets with a checklist of all the items to be checked in a bus when it enters the workshop after a trip. The checklist with all the components that need to be fixed is sent to the maintenance, repairs and housekeeping teams who in turn take necessary action. Once done, the fleet management staff go through each issue in the checklist and ensure it has been fixed.