Tata Motors launches new Prima LX trucks in Chennai

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Mr. Rajasekhar.V, Area Manager – Tamil Nadu 2, CVBU, Tata Motors, addressing the gathering

As part of its pan-India launch programme, Tata Motors brought its 10 new vehicle models from its Prima LX range to south India with an official launch event in Chennai, followed by a customer meet to show the vehicles to its existing and potential customers. Comprising six heavy trucks in the haulage segment and four in the construction segment, the Prima LX range is a combination of economy and performance and sets the new benchmark in styling and features from Tata Motors’ medium & heavy commercial vehicle stable.

In 2009, Tata Motors revolutionized the Indian trucking landscape with the launch of its Prima brand. With intense product focus, a key part of the HORIZONEXT strategy, the company has leveraged its deep customer insights to take the strengths of the Prima mainstream. The Prima LX range is one such instance of a world-class offering adapted for Indian conditions, redefining customer experience with enhanced technologies and built to global standards with an ideal blend of technology and economy.

Tata-Prima-Chennai-pic-2The new Prima LX trucks are geared to help customers meet a challenging market environment, allowing transporters to upgrade to a more modern trucking system.

All the new Prima LX trucks have been designed as per customer requirements, with best-in-class design, performance, cabin comfort, safety and best-in-class TCO. The trucks will be backed by Tata Motors ‘Power of 5’ special offerings that will help customers enhance the features of these new trucks and further their dominance in the Indian market.

            Cargo models                        Tipper models

            Prima LX 4928.S SRT             Prima LX 2523.K

            Prima LX 4928.S HRT            Prima LX 2528.K

            Prima LX 4028.S SR               Prima LX 3123.K

            Prima LX 4028.S HR              Prima LX 3128.K

            Prima LX 2523.T

            Prima LX 3123.T