Joloda plan for assembly line in India for loading & unloading systems



With over 50 years of technical expertise, the Liverpool-based Joloda (International) Ltd. manufactures loading and unloading systems for trucks and different other systems. The company, with its two manufacturing units in England and assembly plants in Europe and North and South America, has operations in 26 countries across the globe.

Interacting with MOTORINDIA on the sidelines of the Hannover Fair, Mr. Wouter Satijn, International Sales Director of the company, said: “We are market leaders in manufacturing truck loading and unloading equipment in the UK, Europe and America. This is our niche segment. We operate in the trailer and material handling segment where goods get into and come out of the factory. We also provide world-class automatic and manual systems to various other industries”.


Mr. Wouter Satijn, International Sales Director, Joloda (International) Ltd.

The Joloda loading systems enjoy growing demand in Europe. In the US, the company is the sole supplier for Fedex shipment services. “Till date we have delivered more than 5,000 trailers with roller beds to Fedex which has a huge fleet. Now we are having a special focus on the Brazilian market and on the whole of South America”, said Mr. Satijn.

Referring to the company’s plans and future strategies for the Indian market, he observed: “India has been taking huge leaps. We are planning to strike some big deals with major companies. We are also keen to develop our business in India with the help of our agent and the supply chain service provider, ThinkLink SCS India. Our products belong to the premium segment but with cost savings they lead to a very short return on investment.”

In India, the company has been focusing on any sector with high volume loading and unloading activities as well as movement of delicate, dangerous and fragile products. It has already sold its systems to Saint Gobain and ABB in the country. Saint Gobain India manufactures and markets glass products at its Chennai plant. “The system we made for Saint Gobain is very unique and it can load a trailer 12 times faster and with much less labour than usually required. It is all about increased safety, reduced product damage, using less space and quick trailer turnaround time”, added Mr. Satijn.

He further said that since India is an extremely large potential market, Joloda has the ambition to set up assembly for specific parts and product lines in the country. This will be done with the able support of Joloda’s Indian partner, Thinklink SCS. The companies have set ambitious targets for India, since there is an increasing focus on internal and external logistics. All major players in the Indian market now see that material handling and logistics is not only a cost but that it will be key to any business’ competitiveness.