Lucas Indian Service Ltd. (LIS), established in 1930, is a reputed aftermarket organization providing solutions to a range of vehicle manufacturers, from two-wheelers, cars, trucks/buses and tractors to off-highway vehicles. LIS also manufactures ignition coils and solenoid switches, and distributes a wide range of auto-electrical parts, fuel injection parts, automotive batteries, radiator fan motor assemblies, glow plugs, synthetic lubricants, engine coolants and a complete range of filters.
The company provides service solutions in auto electrical parts, diesel fuel injector spares, specialized training provided to service dealers, vehicle manufacturers, State Transport Undertakings (STUs), defence establishment and fleet operators.
In an exclusive interview to MOTORINDIA, Mr. S. Muralidharan, LIS President, said that with over 85 years of experience, the company today covers around 1,230 towns pan-India, 30,000 garages and 15,000 retailers. From a limited product range covering fuel injection and auto electrical parts of few brands, it aspires to become a complete automotive aftermarket solution provider by offering a basket of multi-brand and complete range of products, including filters, batteries, etc. For example, in the field of batteries, the company is expanding its sales and service from cars to other segments of customers like two-wheelers, truck and bus owners, inverters, etc.
Shortly, the company will also be marketing bearings, suspension and transmission products. Its another major goal is to enhance the reach of the company products all around.
Since IT plays a revolutionary role in every segment, Lucas Indian Service is creating maximum brand awareness for its products with the support of IT system, LIS apps, digital marketing, Link-On / Facebook, Amazon, etc., he added.
Mr. Muralidharan, an engineer from IIT Kharagpur, and an MBA from IIM Bangalore, with wide experience in the automotive industry, is the driving force behind this great TVS Group company. Backed with a strong teaching experience in business schools in India and Germany, he is also actively involved in the growth and expansion of professional bodies like CII and ACMA.