Apollo Tyres deepens customer connect with second Super Zone in Chennai

Continuing its fast-paced expansion across the country and in line with its vision of delivering the best of services at customers’ doorsteps, Apollo Tyres has opened its New Apollo Super Zone (CV/PV/ARZ) – Anand Tyres – at Poonamallee in Chennai. The new Super Zone, the second such outlet in the city, was inaugurated by Mr. Satish Sharma, President – APMEA, Apollo Tyres, on December 22 last in the presence of Guests of Honor Mr. P.K. Mohamed, Chief Advisor – R&D, Mr. John Devadasan, Project Head – Oragadam Plant, Mr. T.R. Gopalakrishnan, Head – R&D, and Mr. P.K. Chakravorty, Head – South & West India, Apollo Tyres. The ceremony opening was also attended by other business partners, members of various transport and tyre associations as well as key potential customers in and around the city.

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Mr. Satish Sharma, President – APMEA, Apollo Tyres, inaugurating the new Super Zone in Chennai. Also seen in the picture are Mr. P.K. Mohamed, Chief Advisor – R&D, Apollo Tyres, (extreme left), and Mr. Mahendra Chowdhari, Managing Director, Anand Tyres (in white jacket)

In his welcome address, Mr. Mahendra Chowdhari, Managing Director, Anand Tyres, complimented Apollo Tyres’ forward-looking approach and unmatched commitment to customer service. Mr. Satish Sharma, who was the Chief Guest on the occasion, reciprocated Mr. Chowdhari’s warm remarks by acknowledging the dedicated effort of the Chowdhari family in the successful partnership between Apollo and Anand and the latter’s strong growth over the years.

The new Super Zone, built on a total plot area of 12,000 sq. ft., is located on the busy Chennai-Bangalore highway NH4 which is a major transit point catering to over 300 large and medium fleet operators with an estimated fleet of over 10,000 trucks and buses.

“Just bringing in the best technology is not enough. The consumer should be able to extract the maximum performance capable of being delivered by the product. The high performance tyres are susceptible to variations based on the driving pattern and hence require proper maintenance which comes by educating the end customers. This is true for all tyres, not just Apollo; but the difference comes in the way we do it – the quality of the partnership, the quality of machines, staff training, and the way we reach the end user”, said Mr. Sharma talking exclusively to MOTORINDIA at the inaugural function.

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The new Super Zone has a showroom and workshop area with two service pits for commercial vehicles, vans and cars, a retreading unit and a car wash set-up. In addition to having a 12-seater training centre for providing training for customers’ sales and service staff, the Super Zone is equipped with a reception area, product display area, customer lounge and other facilities. It is manned by three sales and 18 service staff to provide a pleasant sales and service experience for visiting customers.